we are extremely proud to release the inaugural design of our Dakota Meyer Never Outgunned line.
Never Outgunned is about never giving up. It’s both literal and metaphorical.
Just 5 years ago, Dakota found himself in a fight for his life and those of his brothers near the village of Ganjgal, Afghanistan. That fight produced numerous examples of courage, loss and sacrifice. It produced two Medal of Honor recipients, including Dakota. These men, though faced with insurmountable odds, fought with everything they had for their lives and each other.
It’s about individual struggle and redemption. Many of us face personal tragedies—whether it be in war or any other traumatic experiences—yet we have that voice in the back of our heads telling us to push one more day. We muster all of our courage and face our fears and bad memories head on. We will not be outgunned in the battlefield of our minds.
Never being outgunned is about giving everything you can when the odds are against you. You’ll find examples of this in everything from serious actions like combat and other violent encounters to lighthearted activities like athletics—where triumph in the face of adversity nonetheless commendable.
You can’t always be at an advantage in life. Those who understand this have already suffered, fought, prevailed and lived to tell their story. And, unfortunately, those who have never been outgunned understand the sad reality that not everyone will make it with you.
The design on this shirt is meant to highlight that very reality.
A compass represents the cardinal directions that Dakota is guided by each day. The directions that serve as a constant reminder of real sacrifice. The directions that make him live his life to its fullest. They bear the last initials of the four men Dakota lost in Ganjgal: 1st Lt. Michael Johnson, 25, of Virginia Beach, VA; Staff Sgt. Aaron Kenefick, 30, of Roswell, GA; Gunnery Sgt. Edwin Wayne Johnson Jr., 31, of Columbus, GA; and Hospital Corpsman Third Class James R. Layton, 22, of Riverbank, CA.
Many of us have been in the midst of strife. Courage is about moving on, never forgetting, and being able to look yourself in the mirror and say, “I’ve got this.”
I’ve prepped my mind, body and spirit. I have my friends with me. I am never outgunned.